My brother was not on board initially but with time he is making moves to prep.
Every one has to figure out their own reasons to prep.
Prepping is much like witnessing one's christian faith ,you do so in the hope that others can appreciate you experience ,but unless they feel the need on their own, your wasting time.
Or like trying to sell solar to your family, even though you've been using solar for years, and the contrast in your bills is significant, they are still unwilling to make a move .
I see folks that choose not to prep, they actually say they prefer to die, rather then suffer through a terrible event , these are easily overwhelmed with many challenges in life,
likely because they've not had to grow up, and become responsible adults, needing others to do their thinking(decision making) for them. " If things don't work, I can blame them"
Many folk look at it as too much work and investment .
How much is this going to cost?????
they want to see the bottom line in the investment, not in the total out come of having NOT prepped.
Some don't know how to deal with the secrecy of prepping ,every single thing they do is a matter of front page news ,bursting with excitement over the purchase of a new something. I can't show this off to my friends .
Why invest in a 50,k bunker and not be able to show it off ?
The Twilight zone movie comes to mind.
I try to explain to some that my accumulation is over the many years both goods and skills , but it takes action not dreaming.
And those of us that have endured life threatening events, can appreciate it all the more.
Then there are some in careless denial, the news shares the tragedy going on some where else and they are so disconnected it is of no concern. Fukushima and Katrina are good examples.
I would ask people how they felt about those events and simply say," it hasn't happened here, I don't care."
I find it amazing people can choose to be that disconnected from reality.