People's rifle needs vary. IF you live in a high population area or an area close to a large population center, a semi-auto would be a better choice. IF one lives in a rural area with a large open yard, a lever action or bolt would work fine.
I own both lever action and sem-auto rifles. I enjoy my newer model marlin 336 in .30-30 very much. It is accurate, relatively low on recoil, and well balanced. I hunt in the woods and rarely hunt in open areas. I can get 2-3" groups while sitting on a bench at 200 yards. I also shoot at 300 yard range, however if your shooting that far you need to know your range within 20 yards for an accurate deer hunting shot. If I relocate to an open area, then I will go with a flatter shooting rifle like .243 or .270 winchester. The marlin has a 3x9x40 nikon prostaff scope. Clear optics, decent in low light, and no internal fogging in several nasty fall and winter storms. Even survived the shower test at home.
I also own a stainless steel 24" barrel .38/.357 magnum lever action. This is a nice choice. If you do not reload, this is possibly the cheapest traditional centerfire caliber rifle cartridge out there. I buy 50 rounds of remmington for about 15 bucks. Every gun shop I went to recently had alteast 1000-2000 rounds in stock, no shortage anywhere on thus one. The .38 specials are a very quite round from my 24" barrel, and good up to 100 yards. The rifle is just a bit louder than a 22lr shooting standard velocity bullets. 130gr standard velocity rounds are the quietest. If you need further range, consider shooting the .357 magnum. This is my foul weather gun (my reason I said I needed it). It is hard to beat the price of purchasing .38 specials versus reloading them. Accuracy is lower on the .38 rifle though. About 3" groups at 75 or 100 yard ranges w/ 38's. .357's are a bit better overall. However, this is enough for deer hunting.
Also, I own a henry 22lr lever action rifle. Another good one. As with my navy arms 38/357, I keep this one open sights. It is as accurate as any good 22, however I use this as my quick target practice rifle. The action of cycling the rifle seems to duplicate the loss of aim the recoil of a centerfire semi-auto. Another fun to shoot, reliable, and good looking rifle. 22 magnum is a nice choice too. A bit more powerful IF your skeptical on the 22lr rounds low power. Also shoots flat up to 125-150 yards versus the 22lr's 75-100.
As I use my SKS's more I am gaining trust in these affordable rifles. However, every november my marlin is going to the woods.