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I cannot post the entire article since it may be paid content, but a snippet is attached below the link.
In summary: get off social media, and pay cash.
http://www.wsj.com/articles/metadat...entity-even-when-name-isnt-1422558349?tesla=y
"Your shopping habits can expose who you are even when you are just one of a million nameless customers in a database of anonymous credit-card records, according to a new study that shows how so-called metadata can be used to circumvent privacy protections in commercial and government databases.
Researchers at the Massachusetts Institute of Technology, writing Thursday in the journal Science, analyzed anonymous credit-card transactions by 1.1 million people. Using a new analytic formula, they needed only four bits of secondary information—metadata such as location or timing—to identify the unique individual purchasing patterns of 90% of the people involved, even when the data were scrubbed of any names, account numbers or other obvious identifiers."
In summary: get off social media, and pay cash.
http://www.wsj.com/articles/metadat...entity-even-when-name-isnt-1422558349?tesla=y
"Your shopping habits can expose who you are even when you are just one of a million nameless customers in a database of anonymous credit-card records, according to a new study that shows how so-called metadata can be used to circumvent privacy protections in commercial and government databases.
Researchers at the Massachusetts Institute of Technology, writing Thursday in the journal Science, analyzed anonymous credit-card transactions by 1.1 million people. Using a new analytic formula, they needed only four bits of secondary information—metadata such as location or timing—to identify the unique individual purchasing patterns of 90% of the people involved, even when the data were scrubbed of any names, account numbers or other obvious identifiers."