They look pretty hidious I will admit, but if it will infuse our ranks by getting more younger women, not to mention women in general into shooting sports than Im all for it. I just dont think anyone will be seeing me at the range or in the field anytime soon with one.
I have seen the same exact think happening in the Kayaking world...lot of pink Kayaks out there recently. Yep there is even a Susan G Komen version of the Venus Ocean Kayak model specifically designed for women, yes it comes in pink and yes some of the proceeds go to the foundation on behalf of her name. There is even a local woman here thats a Professional Bass Fishing competitor that has a pretty nice looking rig, boat/trailer and tow vehicle, and yes it too is in pink. Cant miss that thing out on the water or at the boat ramp!
Obviously a marketing attempt to get more women involved with traditionally outdoor activities that have been dominated by men. A lot of us men are starting to get old and our ranks are dewindling. A lot of young boys dont grow up being indoctrinated as we once were into hunting, fishing and shooting sports. As the market is shrinking the manufactures are starting to try and reach out to a whole new class of potential customers as well as to cater to those of us who have wives that want to tag along too when we go out hunting, shooting, camping and all that. Lets face it gear made for a man dont exactly fit women too well. Dont forget too, that a lot of these women vote or one day will be voting. The more women we get involved in our outdoor sports whether it be shooting, fishing or camping the more likely they are to stand with us and preserve our outdoor hobbys and keep them from being regulated into a distant faint memory of what used to be...
Bottom line...out there is a potentially large un-tapped gang of "new enthusist" in a shrinking market of men, and manufactures are going after them not only for profit but to survive in a brutal consumer market that aint getting any easier!
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