I think Aerindel said it perfectly, belongs on a late night infomercial. Cheap Chinesium for 20 bucks and all my personal information that they can sell, no thank you.
Recommendation; if you want a kit, build your own. The premade one size fits none kits are usually stocked with cheap made everything and usually don't have what you would actually use.
There are plenty of threads here about various types of kits and you can personalize to your own needs. Use the search function for any of the following:
GHB - Get Home Bag (some keep this at their place of work or in the car) 72hr bag - usually a bit bigger, like the name suggests, designed to sustain you for 3days. I keep this in my car. Bug-Out Bag - forced from home for whatever reason but not abandoning the home. INCH - I'm Never Coming Home. Leaving and not ever coming back so take everything near and dear.
You want well proven dependable survival items in you SURVIVAL kit.
NOT some "as seen on TV" crap.
You build Functional survival kits to suit the environment you have to survive in.
If OTHERWISE.... you are setting yourself up for FAILURE.
The prerequisites for survival are:
Your kit should contain items to aid in providing those things