I get shooting and hunting catalogs a lot because its what I do. But I have noticed just about all of them have a survival section now. It's not just them but Costco, Sam's and other big box stores are carrying survival related items that they didn't carry a year ago. My question, is it just the capitalist trying to make a dollar off a growing market (us). Or are they finally finding out we are not so crazy after all and know something we have all known for years?