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As some of you may know I have a wild edible site and nearly 60 videos on You Tube about foraging. You Tube provides statistics on who is watching, what and when. So, what would you guess to be the average foraging viewer? The following stats have been very consistent over the last nine months.
First, predominantly male, averaging 70%. Every week between two thirds and three quarters of my foraging viewers are male. Next is age... these ain't young greenies. The largest group is 45 to 55 which is 40% of the viewers male and female. If you add 55 to 65 you get some 70% of the viewers and if you go 35 to 65 you get almost 90 of the viewers. Said another way, younger people may be green but they are not watching edible wild plant videos. The videos are usually watched Wednesday or Friday.
All of this lets me make a few good arguments to advertisers but it is interesting that my typical viewer is also the largest part of the baby boom, and they ain't mainstream green. Mainstream green are those in their 20s and they outnumber the baby boomers. Yet they are my smallest viewer profile. It's not the college kids who's interested in foraging. It's his grandfather, sometimes his grandmother. It kind of makes you wonder what the profile is of the typical average survivalist.
I would guess male, and a lot younger than foragers. What's the average age here?
First, predominantly male, averaging 70%. Every week between two thirds and three quarters of my foraging viewers are male. Next is age... these ain't young greenies. The largest group is 45 to 55 which is 40% of the viewers male and female. If you add 55 to 65 you get some 70% of the viewers and if you go 35 to 65 you get almost 90 of the viewers. Said another way, younger people may be green but they are not watching edible wild plant videos. The videos are usually watched Wednesday or Friday.
All of this lets me make a few good arguments to advertisers but it is interesting that my typical viewer is also the largest part of the baby boom, and they ain't mainstream green. Mainstream green are those in their 20s and they outnumber the baby boomers. Yet they are my smallest viewer profile. It's not the college kids who's interested in foraging. It's his grandfather, sometimes his grandmother. It kind of makes you wonder what the profile is of the typical average survivalist.
I would guess male, and a lot younger than foragers. What's the average age here?