The last couple of years, I've noticed the decline in quality of these saltines. The crumbled, crumbling, many pieces of crackers in the packages, instead of whole crackers.
The flaking crackers, whether due to the baking process or just a bad mix, has gotten to the point I've tried other brands.
This last shopping trip, I tried 2 more boxes, thinking maybe part of the problem might be due to shipping and handling. Over zealous fork-lift operators, bouncy trucks, potholes in the roadways, fumbling, bumbling stockers in the stores.
What the cracker problem really is/was, I'll never know now, as I've bought the last of your Zesta saltines.
As I opened the last box and pulled out the 4 packages to refill my cracker container, I noticed that the cracker size has decreased, as well as the plastic sleeves not being full as should be/used to be.
And the 4 sleeves were loosely packed in the box, giving way that the cracker size really has gotten smaller.
I suppose your outer cracker box supplier hasn't gotten caught up to have time to reduce the size of the box, saving you another 1/4 cent in costs, and not in time for the cracker size to not be noticed. Shame.
Zesta bean counter/counters. Just a nod your way. If you would leave the product alone, and just raise the price to cover your costs.............oops, too late.
Goodby Zesta. I'll be switching to another brand.