The plant I work at does a little of both. I do agree that just adding it to raw water will increase the amount of Chlorine needed, much of it going to combine with metals that have nothing to do with why we want to add Chlorine to water. So we add Chlorine after floc/ sedimentation so much of it isn't wasted on dirt, slit, clay, and metal ions that are in the water.
It's also added after filtration so that we maintain a minimal level throughout the system.
As someone that also worked at swimming pools I don't think you can just 'air out' all the Chlorine. It takes several hours for the free Chlorine to burn off when exposed to the sun.
Two things I'd like to stress is contact time and measuring. Some here advocate 1/2 hour, yet where I work they insist on at least 4 hours.(that's also why we add Chlorine prior to filtration.) Without measuring the Chlorine levels you have no idea what the concentration is, or if you have any at all.
What you want is a concentration of at least .5ppm after the 4 hours of contact time. You also don't want a high level. We are required to inform the state and the CDC if we exceed 5ppm. What we strive for is somewhere in between these two points and set a range between 1-3ppm. But it's been found that even a 1ppm isn't enough to get a .5ppm at the furthest points in the distribution system so we strive for 2ppm.
I also don't undersatnd some folks dislike for Chlorine in the water. I do know that when it combines with carbon and some other things it can forn trihalomethanes that are suspected carcinogens, so those are somewhat bad. But drinking water that hasn't been treated with Chlorine increases you risk of getting sick/dead. I'm willing to live with the former but getting Motezuma's revenge or dying from dysenerty doesn't sound like a better solution.
http://en.wikipedia.org/wiki/Waterborne_diseases