To all that think it is a joke... it is nothing more than an electronic DOPE book... Instead of figuring it out in your head (or on a calculator) at the range, before a mission, you can make shots on the fly without the math being in your head. I am in no way advocating the use of this in place of knowing your sh*t, but it will be a useful tool for some. It is already employed by the military (in the palm pilot form) and is just another "technological advance". I would much rather have enough knowledge on my weapon and ammo, to compensate for any shot I might take. I study ballistics tables for all of my guns and loads, and have a dope book, and cards for them. I couldn't justify the cost of the Ipod on which this program runs on, so it is out for me.
On another note, programs like this can have 2 affects on long range shooters, it can 1) allow those who try to hunt long range game, to make better, and more well calculated shots. Which in turn leads to less injured animals, and cleaner kills. or 2) allow people who do not belong shooting long range, the "confidence" to attempt long range hunting, and end up wounding more animals because they lack actual skills required! It is a double edge sword...
Technology is coming, some will jump on board, and others (like myself) will try to hold onto traditions, and old school ways of thinking and doing!